SEMrush
Site Audit · Keywords · Broken Links
Replaces: Manual broken-link spreadsheets · one-off audits
Evy runs site audits and keyword visibility tracking across all 30 ARC brand properties. NeuroStim broken-link audit is the first pipeline artifact. All brands queued for full-site crawls as GSC access is granted.
Google Drive — Brand Folders
Logos · Guidelines · Color Specs
Replaces: Excel inventory · email-attached PDFs
Sub-brand logo PDFs, brand guidelines, and color specs read directly from canonical Drive folders. Brand Intelligence cards link directly to source — no re-keying, no drift. 30 brand Drive folders mapped and linked.
Google Places · GMB
Ratings · Reviews · Hours · Phones
Replaces: Manual GMB audits · branch phone calls
Live ratings, review counts, phone numbers, and hours for 30+ locations. Keystone flags where coverage is incomplete and where GMB manager credentials are still outstanding. GMB Audit sheet tracks all 60+ locations per Jose.
UTM Builder
Campaign Parameters · ARC Naming Standards
Replaces: Freeform UTM tools · compliance review tickets
Nate's Google Sheet is source of truth. Dropdowns enforce ARC naming conventions — Campaign = Product + Year + Audience. Every entry auto-catalogs. Do not build UTMs outside this sheet.
AI Tools Hub
Claude · ChatGPT · Zoom · Opus Clip
Replaces: Scattered prompt docs · tribal AI knowledge
Tool directory (Claude, ChatGPT, Zoom, Opus Clip, SEMrush, Loomly), copy-paste prompts built from real ARC workflows, and setup resources from the A&I Learning Hub. Built for practitioners doing the work.
Request Intake
Request Log · Assignments · REF Numbers
Replaces: Slack requests · email threads · lost context
Every intake form submission writes to the JTBD Google Sheet (Requests tab). Auto-generated REF number, email confirmation, file upload to Drive. Nate reviews open items in the weekly ops meeting.
Zoom + Opus Clip
Webinar Recording · Short-Form Clips
Replaces: Manual video editing · one-use recordings
Zoom records webinars. Opus Clip auto-generates highlight clips from full-length recordings. Prompts and workflow live in AI Tools Hub. First pipeline: 8 practice webinars → 6 assets each.
Loomly
Social Scheduling · All Channels
Replaces: Manual posting · scattered scheduling
Single dashboard for Facebook, Instagram, LinkedIn, TikTok, Threads, Google Business Profile, and more. Webinar content pipeline feeds Loomly. Zapier bridge routes link posts to Reddit practice subreddits.
Google Analytics + Search Console
Traffic · Conversions · Organic
Replaces: Anecdotal reporting · missing attribution
Access pending for all 27 ARC web properties. GSC unblocks Evy's crawl scope and organic keyword data. GA4 feeds into Salesforce attribution via Jotform flow. Blocked on Nate's access grant.
Salesforce
CRM · Lead Attribution · BDR Tracking
Replaces: Disconnected lead sources · manual BDR tracking
Jotform → Salesforce flow classifies Organic/SEO vs. Direct leads without requiring UTMs. BDR vanity URLs with pre-baked parameters route flyer/event referrals to the generating BDR. John + Nate scoping.
NeuroStim EMR
Patient Volume · Treatment Outcomes
Replaces: Manual outcome reporting
Pull anonymized treatment volume data to power outcome-based content. Requires HIPAA-compliant API integration. Pending legal + IT sign-off.
Reddit Strategy
Community Presence · Expert Q&A · AI Citations
Replaces: Zero community presence · missed AI Overview citations
9 expert clinicians across 7 subreddits. 35 Q&A answers drafted. Zapier + Loomly pipeline for link post scheduling. Expert comments always manual. 3 blocking items before launch: OpenEvidence access, legal sign-off, crisis protocol.
Email Automation
Drip · Nurture · Practice Newsletters
Replaces: One-off email blasts · no nurture
Webinar follow-up sequences, lead nurture for NeuroStim referrals, and practice-specific newsletters. Platform TBD pending Salesforce integration scope.