The map of what plugs into Keystone. Salesforce stays Salesforce. GMB stays GMB. We automate the antiquated handoff layer — the Excel exports, the phone calls to busy branches, the credential hunts — and surface what the system already knows.
Every card below is a connection point. Green pills are already connected — data flowing into Keystone today. Yellow pills are in setup — credential, scoping, or approval pending. Teal pills are planned — on the roadmap once the v1 pilot proves out. Nothing here is a system of record. Your CRM stays your CRM. Your social tools stay your social tools. Keystone is the read layer that makes the rest findable, queryable, and AI-augmented.
Every sub-brand's logo PDFs, brand guidelines, and color specs read directly from the canonical Drive folders. Brand Intelligence cards pull color swatches from the source files — no re-keying, no drift.
Live ratings, review counts, phone numbers, and hours for 30+ locations pull from Google Places. No more "call the branch to confirm hours" — Keystone shows the latest data and flags where coverage is incomplete.
Nate's sheet stays the source of truth for campaign parameters. The Brand Intelligence dashboard embeds it as a tab — every entry auto-catalogs, dropdowns enforce themselves, no Zap to maintain. Source of truth: ARC. Surface: Keystone.
Evy is running site audits and keyword visibility tracking through SEMrush. Broken-link reports feed into the Brand Intelligence smoke-test tab. NeurostimTMS broken-link list is the first artifact in the pipeline.
Keystone's strategic memory — sub-brand architecture, voice, personas, the Decisions Index, the Wisdom Bank — lives in Notion. Agents write here; the microsite reads from here. Never client-facing. The kitchen, not the dining room.
Access requested from Nate across all 30 properties. Once granted, Evy pulls real ranking data, top pages, and traffic baselines straight into SEMrush — and into the Brand Intelligence cards as a visibility column.
Evy is identifying ARC-relevant subreddits and stalking them (research, not posting) to capture initial data on where the brand can show up like a community member. Feeds the Reddit Strategy workshop.
Read-only surface for marketing-relevant Salesforce data — campaign tags, list health, lead-routing rules. No PHI, no PII. Coaching layer for Beth, visibility layer for the marketing team. Confirmed clear in the May security review.
If sub-brands need a unified social posting layer, Agorapulse (or equivalent) plugs in here. Keystone surfaces what's scheduled, what's posted, and which brand owns which channel — without replacing the posting tool itself.
The current GMB credential hunt is the single most antiquated workflow in the stack. A managed GMB layer surfaces who owns which listing, what's claimed, and what needs attention — no more phone calls to busy branches.
Standup recordings feed Fireflies; Fireflies feeds Keystone's Decisions Index automatically via MCP. Every decision committed lives in one place. No more "what did we say about X in that call three weeks ago."