A working reference for the ARC marketing team. What each tool is for, who owns the account, and copy-paste prompts built from actual ARC workflows. Not a pitch — built for practitioners.
Every tool the ARC marketing team has an active account for, who runs it, and what it's actually used for. Account access → request via intake form or contact Lisa.
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Team Plan
Claude
Anthropic · Cowork + claude.ai
Primary AI for ARC. Long-context documents, brand writing, site edits, research synthesis, intake workflows. Cowork mode gives Claude file access and a shell — it can edit HTML, run code, and work directly in folders. Projects give it persistent brand context that carries across sessions.
Owner: Lisa · Best for: Drafts, research, code, multi-step tasks, site edits
Image generation and illustrated one-sheets. GPT-4o with DALL-E produces illustrated infographic mockups in the A&I style (8.5×11 portrait, Salesforce-mascot illustration style). Not the primary writing tool — use Claude for that.
Owner: Lisa · Best for: Illustrated one-sheets, visual mockups, image generation
SEO and site health. Evy runs crawls, keyword gap analysis, and broken-link exports across all 30 ARC brand properties. The Keystone SEMrush Hub surfaces key findings without logging in. Full audit interface stays in SEMrush. GSC access pending for all 30 properties.
Owner: Evy · Best for: Site audits, keyword research, broken links, position tracking
Standard meeting and recording platform. All team calls, client check-ins, and working sessions run on Zoom. Recordings feed into Opus Clip for content repurposing. Meeting notes are manual or transcribed post-session.
Owner: Nate · Best for: Team standups, client calls, session recordings
Repurposes Zoom recordings into short-form clips. Upload a Zoom session, Opus Clip AI selects and trims the best moments for Instagram Reels, TikTok, LinkedIn, and YouTube Shorts. Best for practitioner-facing content and educational clips from recorded sessions.
Owner: Lisa · Best for: Short-form content from Zoom recordings, social video
Social publishing and scheduling platform for all ARC brand channels. Will surface what's scheduled, what's posted, and which brand owns which account — multi-brand calendar view across all sub-brands.
Best for: Social scheduling, multi-brand channel management, post tracking
Source of truth for brand assets, data, and records. Brand kits live in Drive. The JTBD sheet tracks all active workstreams. UTM Builder is a shared Sheet. GMB credentials are managed by Evy — contact her before touching any listing.
Owner: Evy (GMB) · Lisa (Drive) · Nate (JTBD/UTM) · Best for: Canonical files, data storage, intake tracking
These prompts are built from real ARC workflows. Click any prompt to expand, copy it, and paste into Claude or ChatGPT. Adjust the bracketed fields for your specific request.
Brief a piece of content from a request intake
Claude↓
Use after receiving a Keystone intake REF. Paste the intake details and ask Claude to draft the brief before writing begins. Prevents scope creep.
You're the senior content strategist for ARC Health Partners, a multi-state behavioral health network. I have a new content request:
Practice: [practice name]
Request type: [blog / social / email / press release / GMB post / etc.]
Brief from requester: [paste the brief field from the intake form]
Priority: [Standard / Urgent / Critical]
References provided: [paste or describe any reference materials]
Please:
1. Summarize the core ask in 2 sentences
2. Identify the primary audience (patients / providers / referring partners / internal)
3. Flag any missing information before you start writing
4. Draft a one-paragraph content brief I can approve before you write the full piece
Do not write the full piece yet. Brief first, I'll approve before you proceed.
Research a sub-brand before writing
Claude↓
Before writing any content for a specific ARC sub-brand, give Claude the context it needs from the Brand Intelligence card. This prevents generic behavioral health copy.
I'm going to write [content type] for [brand name], one of ARC Health Partners' sub-brands. Before I start, here's the brand context:
Brand: [brand name]
Location(s): [from the Brand Intelligence card]
Services: [list from card]
Website: [URL]
Rating: [GMB rating if available]
Key positioning: [any notes from the card]
Brand colors: [hex values from the card]
Drive folder: [link to Google Drive brand folder]
Any watch-outs I should know about based on this context? Then help me write [content type] that sounds like it comes from this specific practice — not generic behavioral health copy.
Turn SEMrush data into a plain-language audit summary
Claude↓
After Evy exports SEMrush data, use this to translate it into a brief Nate can act on in 2 minutes.
I have SEMrush audit data for [brand name]. Here's the raw export:
[paste SEMrush findings or describe key numbers]
Please write a 3-paragraph plain-language summary for Nate Purpura, ARC's Sr. Director of Growth Marketing. Format:
Paragraph 1: What's working (top 3 positives, specific)
Paragraph 2: What needs immediate attention (top 3 issues, prioritized by business impact)
Paragraph 3: Recommended next 2 actions with rough time estimates
No jargon. No lists of metrics without context. Write as if Nate is reading this between meetings and has 90 seconds.
Write a GMB post for a specific practice
Claude↓
For Google Business Profile posts — promotional, event, or "what's new" format. Always keep under 1,500 characters. Check the Brand Intelligence card first for brand voice notes.
Write a Google Business Profile post for [brand name] — a behavioral health practice in [city, state].
Post type: [Promotional / What's New / Event / Offer]
Topic: [what the post is about]
Call to action: [e.g. "Call to schedule" / "Learn more" / "Book online"]
Seasonal or timely context: [e.g. Mental Health Awareness Month / new location opening / none]
Requirements:
- Under 1,500 characters total
- Plain language — no clinical jargon
- One clear CTA at the end
- Do not start with the brand name
- Avoid: "transformative," "holistic," "world-class," "dedicated team," "comprehensive care"
Draft a press release from a brief
Claude↓
For new location openings, program launches, partnerships, or network announcements. AP style, factual, no superlatives.
Draft a press release for ARC Health Partners [or specific sub-brand] using the following details:
Announcement: [what's being announced]
Brand / practice: [name and location]
Key facts:
- [fact 1]
- [fact 2]
- [fact 3]
Quote source: [name and title of person being quoted]
What they'd likely say: [paraphrase or notes]
Release date: [immediate / embargoed until DATE]
Media contact: Lisa Ricci · lisa@contextmarketing.org
Format: Standard AP press release. Headline, dateline, 3–4 paragraphs, boilerplate about ARC Health Partners, contact block. Headline under 12 words. No superlatives in the headline ("leading," "premier," "revolutionary"). Factual and specific.
Generate an illustrated one-sheet in ChatGPT (A&I style)
ChatGPT↓
Use in ChatGPT with GPT-4o + DALL-E enabled. If text renders garbled, regenerate 2–3x or overlay text in Canva after. Color palette: #E8450A (orange), #1A1A1A (charcoal), #F4F0EB (off-white).
Create an 8.5x11 portrait illustrated infographic one-sheet:
Title: [ONE-SHEET TITLE IN CAPS]
Subtitle: [brief subtitle]
Key points (3–5 steps or sections):
1. [first point — short label only]
2. [second point — short label only]
3. [third point — short label only]
Style: Bold, graphic, character-driven illustrations. Similar to Salesforce mascot art style. NOT a