Keystone.ARC Health Partners
Pilot · v1.4 · June 2026

ARC Marketing Hub

Open a surface. Do the work. Everything your team needs, in one place.

30
Sub-brands
60+
GMB Locations
4
Workshops Active
7
Tools Connected
Surfaces
Brand Intelligence · v5 · Live
30 brand cards, network map, UTM builder.

Every sub-brand under ARC. Smoke-test results, color swatches, GMB data, Drive links. The source of truth before writing anything.

Open →
AI Tools · v1 · Live
Tool directory, prompts, training resources.

Claude, ChatGPT, Zoom, Opus Clip, Loomly. Copy-paste prompts built from real ARC workflows. Account access and tip sheets.

Open →
Request Intake · v1 · Live
Submit a marketing request.

One form, every branch. Auto REF number, email confirmation, Drive upload. No email chains, no Slack hunts.

Open →
Connectors · v2 · Live
Every tool and data source wired in.

SEMrush, Google Drive, GMB, UTM Builder, Zoom, Opus Clip, and Loomly. Status of what's live, in setup, and planned.

Open →
SEMrush Hub · Live
Site audits, keywords, broken links.

Evy runs crawls across all ARC brand properties. NeuroStim broken-link audit first. All 30 brands queued for full crawls.

Open →
Visual Treatment · v1 · Live
Color, type, naming — ARC and NeuroStim.

ARC / NeuroStim brand toggle. Color swatches, typography rules, asset families, and naming conventions.

Open →
Workshops in flight
Lead-to-Care Lab
Setup · Owner TBD
Route every lead to the right level of care
Neurostim Refresh
Setup · First sub-brand in queue
Brand voice under refreshed parent · TMS landing pages
Reddit Strategy
Setup · Subreddit research in progress
Show up like a community member, not a brand · Evy
GMB Profiles Database
Setup · Audit underway
100% of 27 brand GMBs inventoried · Jose
Roadblocks
  1. Google Search Console + GA access across 27 ARC web properties. Unblocks · Evy · Owner · Nate
  2. Prior paid link-building confirmation on ARC sites — informs backlink audit scope. Unblocks · Evy · Owner · Nate
  3. Workshop owners assigned to all four active workshops. Unblocks · Lisa · Owner · Nate
  4. Gate access additions — add @neurostimtms.com domain and amcquade24@gmail.com to Cloudflare Access. Unblocks · Torreya, Adam · Owner · Lisa
  5. GMB ownership confirmation per location — some practices want to remain primary owner with ARC as team member. Unblocks · Jose · Owner · Nate
Working this week
In process
TryTMS.org landing page build

DTC campaign site rebuilt and shipped to indexable state. BDR vanity URLs route here.

Lisa · Nate · target 5/22
In process
Neurostim consult page A/B test

Keyword changes baked; launch A/B on /callback/ with FrogFish + APAS Cloud.

Nate · FrogFish · target 5/22
Blocked
GSC + GA access for 27 properties

SEO measurement blocked until access lands. Without it, the $6K/mo SEO investment has no measurement layer.

Owner · Nate · Waiting · Evy
In process
SEO attribution in Salesforce

Jotform → Salesforce flow to classify Organic/SEO vs Direct without UTMs.

John · Nate · target 30 days
In process
BDR vanity URL attribution

Vanity URLs with pre-baked UTMs so flyer/event/referral leads attribute to the BDR who generated them.

Nate · John · scoped
In process
GMB audit (60+ locations)

Per-location scoring across accuracy, categories, reviews, photos, services. Whitespark selected.

Jose · Lisa · ongoing